Low Tide Co
Social Media Strategy, Content Creation & Account Management
Overview
Low Tide Co is a San Diego coastal jewelry brand. I supported the brand’s social media by creating content, establishing visual direction, and improving posting consistency.
The Challenge
When I joined, the brand lacked visual direction or posting schedule, leading to low follower growth and inconsistent engagement. The brand needed a cohesive strategy that would elevate its social presence and drive audience engagement.
My Role
Intern Lead
Took a lead role among interns, coordinating tasks and guiding content creation
Developed and implemented a visual strategy for Instagram
Designed posts, graphics, and reels using Canva and Adobe Lightroom
Managed and created a posting schedule and ensured consistency (3–4 posts per week) using Notion
Tracked engagement metrics and adjusted content strategy
Collaborated with brand owner to align visuals with brand identity
Strategy
Visual direction: Developed a comprehensive brand kit in Canva, including color palettes, typography, and a cohesive aesthetic to guide all content creation
Content mix: reels, product photography, lifestyle shots
Posting cadence: established 3–4 posts per week
Audience engagement: Monitored metrics, gathered data to be shown at team monthly meeting
Execution / Examples
“How Low Tide Began” Highlight Graphic
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Created a branded graphic summarizing Low Tide Co.’s story to introduce the brand and establish its narrative at a glance. Gained 10,099 views, 70+ interactions, and 233 profile actions
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Pinned to the profile to give new followers immediate context and reinforce brand identity.
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Canva + brand kit elements
“Meet Selene” Product Graphic
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Designed a promotional graphic to introduce a specific product, including shooting the product photo and applying brand fonts and colors.
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Highlight individual products while maintaining a cohesive, on-brand Instagram feed.
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Product photography + Canva
“Our Values” Carousel
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Designed an Instagram carousel highlighting Low Tide Co.’s core values, including “Designed with intention” and “Made with intention.”
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Clearly communicate brand values while strengthening visual consistency and brand trust.
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Canva + Lightroom
Results
Scaled Instagram audience by nearly 3x in 6 months through content strategy and campaign execution
Drove 10K+ organic views on a single educational brand carousel (“How Low Tide Began”)
Produced 150+ pieces of content since July 2025 across Reels, feed, and Stories
Helped power a brand relaunch that generated 9.6K+ interactions during launch week
Led brand storytelling content that became the most-viewed post on the account
Maintained consistent posting (3–4x/week) while shaping cohesive brand voice and visual identity
Directed interns and content workflows, ensuring creative quality and on-time delivery
