Low Tide Co

Social Media Strategy, Content Creation & Account Management

Overview

Low Tide Co is a San Diego coastal jewelry brand. I supported the brand’s social media by creating content, establishing visual direction, and improving posting consistency.

The Challenge

When I joined, the brand lacked visual direction or posting schedule, leading to low follower growth and inconsistent engagement. The brand needed a cohesive strategy that would elevate its social presence and drive audience engagement.

My Role - Intern Lead

  • Took a lead role among interns, coordinating tasks and guiding content creation

  • Developed and implemented a visual strategy for Instagram

  • Designed posts, graphics, and reels using Canva and Adobe Lightroom

  • Managed and created a posting schedule and ensured consistency (3–4 posts per week) using Notion

  • Tracked engagement metrics and adjusted content strategy

  • Collaborated with brand owner to align visuals with brand identity

Strategy

Visual direction: Developed a comprehensive brand kit in Canva, including color palettes, typography, and a cohesive aesthetic to guide all content creation

Content mix: reels, product photography, lifestyle shots

Posting cadence: established 3–4 posts per week

Audience engagement: Monitored metrics, gathered data to be shown at team monthly meeting

Execution / Examples

How Low Tide Began” Highlight Graphic

  • Created a branded graphic to summarize the brand’s story.

  • Purpose: Pin to profile to give new followers a clear introduction and reinforce brand narrative.

  • Tools: Canva + brand kit elements

“Meet Elora” Product Graphic

  • Designed a promotional graphic for introducing an item to the audience, shot the product photo, and applied brand fonts/colors.

  • Purpose: Highlight individual products while keeping the feed cohesive.

  • Tools: Photography + Canva design.

“Our Values” Carousel

  • Designed an Instagram carousel highlighting Low Tide Co’s core values (“Designed with intention: handmade” “Made with intention: eco-friendly”).

  • Purpose: Communicate brand identity clearly to the audience while maintaining visual consistency.

  • Tools: Canva + Lightroom

Results

  • Grew Instagram following from ~186 to 555

  • Increased posting consistency to 3–4 posts per week

  • Improved visual cohesion across the feed