Teralta Art: Hands in Clay, Hearts in Community
Campaign Strategy & Community Storytelling for a Local Nonprofit
Problem / Goal
Increase awareness and donations for Teralta Art, a nonprofit focused on art education and children’s advocacy.
My Role
Developed campaign concept and overall strategy
Conducted primary research via surveys to gather audience insights
Designed promotional mockups to communicate campaign goals visually
Targeted content to reach the intended audience effectively
Campaign Executions
Information Card
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Created an informational card included with every pottery purchase and distributed at local events
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Turn each purchase and community interaction into an awareness, storytelling, and future donation touchpoint
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Canva
Donation Page
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Helped design an updated donation page pairing dollar amounts with specific impact outcomes and integrated a testimonial-based impact video based on survey findings
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Reduce confusion in the donation process while building trust, transparency, and emotional connection with potential donors
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Canva
Newsletter
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Created a Peachjar newsletter concept highlighting student artwork and Teralta Art’s community impact
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Reach local families, strengthen community connection, and drive awareness through visual storytelling
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Canva
Photography Project
Objective / Goal
Document the Teralta Art community, capturing emotion, creativity, and the transformative impact of the space.
My Role
Conducted interviews with participants and volunteers
Photographed the studio, events, and community interactions
Edited and curated images to tell a cohesive, emotional story
Academic projects completed for coursework